Hailey Bieber has redefined what it means to be a modern supermodel. While she first gained recognition on the runway, her impact extends far beyond fashion. From launching her billion-dollar beauty brand to shaping skincare trends, Hailey has built a business empire that cements her status as a global influencer. With her signature “glazed donut” skin trend and high-profile collaborations, she is not just a model—she is a beauty and business mogul.
From Model to Mogul: Hailey’s Journey in Fashion
Hailey Bieber’s rise in the modeling industry was swift. Signed with IMG Models, she walked for Tommy Hilfiger, Dolce & Gabbana, and Versace while gracing covers of Vogue, Elle, and Harper’s Bazaar. Unlike traditional supermodels, Hailey leveraged her social media presence to build a personal brand, connecting with millions.
Her effortless off-duty street style made her a fashion icon, influencing trends in minimalist luxury and casual elegance. Brands like Saint Laurent, Jimmy Choo, and Levi’s sought her out as a brand ambassador, knowing her influence went far beyond the catwalk.
The Birth of Rhode: Hailey’s Skincare Empire
In 2022, Hailey launched Rhode, her minimalist skincare brand focusing on hydration, barrier repair, and glow-enhancing formulas. With a “skin-first” approach, Rhode became an instant sellout, proving Hailey’s business acumen.
Why Rhode Became a Skincare Sensation
- Affordable luxury: High-quality products at accessible prices
- Viral marketing: The “glazed donut” skin trend took over social media
- Dermatologist-backed formulas: Science-driven skincare that delivers real results
- Sustainability focus: Clean ingredients and eco-conscious packaging
Rhode’s Peptide Lip Treatment and Barrier Restore Cream became instant cult favorites, solidifying Hailey’s place in the beauty industry.
Hailey’s Influence on Beauty Trends
Hailey is responsible for some of the most viral beauty trends of recent years. Her dewy, natural makeup aesthetic has inspired millions to embrace minimalist beauty routines.
Signature Beauty Trends by Hailey Bieber
✔ Glazed Donut Skin: A hyper-hydrated, glowing complexion
✔ Brownie Glazed Lips: Brown lip liner with glossy nude lips
✔ Clean Girl Aesthetic: Fresh, no-makeup makeup looks
✔ Slicked-Back Bun: Sleek, effortless hair trend
Her TikTok tutorials and Instagram skincare routines keep her audience engaged, making her a leading beauty influencer alongside her entrepreneurial success.
Hailey Bieber: The Businesswoman Behind the Brand
Beyond modeling and beauty, Hailey’s business strategy is unmatched. She combines her trendsetting ability with smart marketing and consumer engagement, ensuring Rhode’s success.
Key Factors Behind Hailey’s Business Success
- Personal Branding: She embodies the Rhode aesthetic, making her products aspirational.
- Social Media Power: Strategic use of Instagram and TikTok for product launches.
- Authenticity: She only promotes brands and products she truly believes in.
- Exclusivity Strategy: Limited stock drops create high demand.
Her ability to bridge the gap between influencer marketing and business ownership sets her apart from other celebrities.
Also Read : The Evolution Of Rowan Blanchard: From Child Star To Influential Icon
The Future of Hailey Bieber’s Influence
With Rhode’s expansion into new markets and product lines, Hailey is set to dominate the beauty industry even further. Whether she steps into makeup, wellness, or fragrance, her entrepreneurial mindset ensures her continued success.
FAQs
1. What makes Rhode skincare different?
Rhode focuses on hydration, skin barrier repair, and minimalist skincare routines, using scientifically backed formulas.
2. What are Hailey Bieber’s top skincare tips?
She emphasizes hydration, SPF, and using gentle, effective ingredients to maintain healthy, glowing skin.
3. What is the “glazed donut” skin trend?
It’s a dewy, ultra-hydrated skin look inspired by Hailey’s nighttime skincare routine.
4. How did Hailey Bieber start her beauty brand?
She combined her modeling influence, social media presence, and passion for skincare to launch Rhode successfully.
5. Is Hailey Bieber still modeling?
Yes! While she focuses on beauty and business, she still models for luxury fashion houses and appears in major campaigns.
